Localisation for language, market and culture
Communicate locally – act globally
Making sure your message works internationally.
Localisation goes beyond translation. It adapts content to cultural expectations, target audiences, local spelling conventions, units of measurement, currencies, tone and market practices. This is particularly important for websites, software, e-commerce, marketing campaigns and product-related communications.
TransLaw ensures that your content is not only translated accurately, but also reads naturally and convincingly in the target market.
More than just accurate
TransLaw offers professional translations as part of your localisation strategy
Do you need a multilingual website to support your company’s international expansion and reach customers and business partners around the globe? The linguists at TransLaw will be happy to assist you with this and other projects. After all, the more effectively you communicate in your target audience’s language, the greater your chances of success in that market.
How do our localisation experts work?
An appropriate product name, local date and time formats, or a slogan free from unintended meanings – no problem for our localisation experts! Our linguists therefore begin by carefully analysing the source text. They take into account the cultural, business and thematic context, as well as the target audience. Rather than translating word for word, they find the most appropriate equivalent in the target language. In doing so, they always bear in mind that the target market may differ fundamentally from the market for which the text was originally written. TransLaw’s experts produce clear, natural copy, pay attention to linguistic nuances and raise your brand’s profile worldwide!
